I Tried (and failed) to Make Something Go Viral

SO, some of you stumbled upon my last post (which you can find again here). If you did, congrats! You aided in my homework to make something go viral. Yes, I was assigned by my Advanced Social Media professor to give “viral” a shot. Here’s how that went…

  1. Making something go viral is hard. It takes a lot of work, a lot of time, and a lot of patience. It takes persistence and constantly pushing your post or product. Unless you just happen to accidentally film something great, or happen to have your tweet about your Papaw and his burgers get passed around quicker than the flu, you’re going to have to work at it. Therefore, if you are a business or a company trying to gain popularity by creating “viral” content, don’t expect to post it and be done. Expect to have to post and promote.
  2. I tweeted a link and posted it to Facebook a few times over the last week and a half. In all, I’d say it was successful for driving more traffic to my page, but I by no means was viral. My posts usually get around 20 views, this particular one got well over 100, Facebook shares, and other interactions I don’t usually see. If the content had been better, or I had pushed it to my audience more, I feel that it would have eventually gotten spread some more.
  3. I’m still just fascinated by the fact that social media and “sharing” can grow your audience across the oceans. I had views from Germany, Great Britain, Kenya, and Madagascar. How those people came across my little blog, I haven’t a clue. But it speaks volumes to how powerful social media is, especially when trying to grow an audience or gather consumers outside of your geographical location.

We all see viral content daily, and most of us share things. I usually stick to pleasant, funny puppy videos, things about sea otters, and the occasional political meme. For me, I share things that:

  1. Are true.
  2. Contain correct grammar.
  3. Are visually appealing.
  4. I  agree with.

Knowing your audience is key. We all are capable of producing correct sentences in a visually appealing way and fact-checking them to insure what we are saying is true, but you HAVE HAVE HAVE to produce content your audience is going to WANT to share. To do that, study analytics like it’s the most important final of your life and get to know the people you are trying to engage with.

 

To conclude, this was a fun assignment and I learned a lot more than I thought I would have. Watch out social media world, I’m coming for ya.

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